This page includes all the most up-to-date data, insights, and trends you may need to help you know how men and women in Hong Kong use digital units and products and services in 2024.
The business’s routinely revised viewers quantities propose that Fb Messenger’s advertisement reach in Hong Kong was comparable to 26.0 % of the full populace Firstly on the calendar year.
On the other hand, as we observed from the Facebook area above, improvements in the viewers access figures published in Meta’s advertisement setting up tools will not automatically correlate with Over-all modifications in its platforms’ Energetic consumer bases.
Nevertheless, please Notice that the figures released in X’s arranging equipment seem like liable to important fluctuation – even around quick periods of time – and these anomalies may well impact the reliability and representativeness of this modification data.
What's more, we’ve witnessed some specially strange tendencies within the data reported in X’s promotion applications in the last year, so we’d recommend warning In relation to analysing these X figures.
“Believed viewers dimensions is not a proxy for regular or day by day Lively buyers, or for engagement. Estimates aren’t meant to match inhabitants, census estimates or other resources, and may vary according to factors such as the quantity of accounts across Meta technologies someone has, the quantity of short-term site visitors are in a particular geographic locale at a given time, and Meta person-described demographics.”
Having said that, Observe that LinkedIn’s advertising tools publish viewers access data dependant on full registered users, instead of the monthly Energetic users that variety the basis with the advertisement arrive at figures released by most other social websites platforms.
Get contemporary insights: our handy social media overview webpage can help you stay up-to-date with world social media tendencies, providing critical headlines for social media adoption, in addition to the most up-to-date consumer figures for the planet’s most generally used social websites platforms.
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Just prior to we get into the full report, Here are several strategies for further more examining, that can supply further context for our full list of Digital 2024 figures for Hong Kong:
On the other hand, it’s worthy of noting that X infers its consumers’ gender, by analysing alerts such as the title that customers enter inside their profile, as well as their broader exercise about the System.